{"id":295268,"date":"2026-05-30T18:37:24","date_gmt":"2026-05-30T22:37:24","guid":{"rendered":"https:\/\/americansforabetteramerica.com\/?p=295268"},"modified":"2026-05-30T18:37:24","modified_gmt":"2026-05-30T22:37:24","slug":"media-buying-briefing-rival-trade-bodies-emerge-to-contend-programmatics-future","status":"publish","type":"post","link":"https:\/\/americansforabetteramerica.com\/?p=295268","title":{"rendered":"Media Buying Briefing: Rival trade bodies emerge to contend programmatic\u2019s future"},"content":{"rendered":"<p>Agentic media planning and buying could shake up programmatic media. But old politics and new ambitions are dividing key players into camps pursuing consensus \u2013 or disruption&#8230;<br \/><a href=\"https:\/\/digiday.com\/media-buying\/media-buying-briefing-rival-trade-bodies-emerge-to-contend-programmatics-future\/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss\" class=\"button purchase\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agentic media planning and buying could shake up programmatic media. But old politics and new ambitions are dividing key players into camps pursuing consensus \u2013 or disruption&#8230;<\/p>\n","protected":false},"author":1,"featured_media":295269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=\/wp\/v2\/posts\/295268"}],"collection":[{"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=295268"}],"version-history":[{"count":0,"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=\/wp\/v2\/posts\/295268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=\/wp\/v2\/media\/295269"}],"wp:attachment":[{"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=295268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=295268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=295268"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fyst_prominent_words&post=295268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}