{"id":129209,"date":"2019-05-27T16:42:58","date_gmt":"2019-05-27T20:42:58","guid":{"rendered":"https:\/\/americansforabetteramerica.com\/?p=129209"},"modified":"2019-05-27T16:42:58","modified_gmt":"2019-05-27T20:42:58","slug":"whatsapp-announces-that-it-will-start-showing-ads-in-2020-egyptian-streets","status":"publish","type":"post","link":"https:\/\/americansforabetteramerica.com\/?p=129209","title":{"rendered":"WhatsApp Announces That It Will Start Showing Ads in 2020 – Egyptian Streets"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\tWhatsApp Announces That It Will Start Showing Ads in 2020<\/span>\n\t\t\t\t\t\t\t\t\t\t<\/p>\n

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Photo Credit: Olivier Ponteville via Twitter<\/figcaption><\/figure>\n

The era of ad-free messaging is coming to an end as one of the most popular messaging apps in the world, WhatsApp, announces during the Facebook Marketing Summit in the Netherlands that it will start screening advertisements on its application in 2020.<\/p>\n

What attracted people the most to the messaging app is that they can text and call their friends and family without any disruptions unlike other messaging platforms. The Facebook-owned company revealed that the texting experience will soon change\u00a0for over a billion users worldwide.<\/p>\n

\u201cWhatsApp will bring Stories Ads in its status product in 2020,\u201d tweeted head of media at BeConnectAgency, Olivier Ponteville.<\/p>\n

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WhatsApp will bring Stories Ads in its status product in 2020. #FMS19<\/a> pic.twitter.com\/OI3TWMmfKj<\/a><\/p>\n

\u2014 Olivier Ponteville (@Olivier_Ptv) May 21, 2019<\/a><\/p>\n<\/blockquote>\n

On both, \u2018InstaStories\u2019 and \u2018Facebook Stories\u2019, \u00a0users can post photos or videos that disappear in 24 hours.<\/p>\n

\u2018InstaStories\u2019 on Instagram and \u2018Facebook Stories\u2019 on Facebook\u00a0 have ads that appear while the user is tapping or swiping through the videos and pictures. Similarly, the ads are expected to roll under the \u2018Status\u2019 section.<\/p>\n

This is how the ads are expected to look like:<\/p>\n

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Photo Credit: Olivier Ponteville via Twitter<\/figcaption><\/figure>\n

In this way, Facebook integrates all their products together by allowing users to crosspost their stories as well as displaying cross-platform ads that redirect users to their other platforms, Facebook, Instagram and WhatsApp.<\/p>\n

In-app advertising has been a popular marketing tool for since apps starting gaining virility. It is considered \u00a0\u201ceffective monetization strategy for mobile publishers,\u201d according to Smaato\u2019s Guide to In-App Advertising.<\/p>\n

Apps have changed the dynamic between users and their smart phone. It drove mobile usage globally like nothing has done before. This made in-app advertising vital for all companies.<\/p>\n

\u201cMobile devices, unlike desktop or laptop computers, are more often only used by one person. This means that the apps on a particular device are closely connected to the personal life and daily habits of its owner,\u201d Smaato\u2019s guide explained. \u201cThis also makes the in-app environment an ideal place for advertisers to create effective and personal advertising touch points.\u201d<\/p>\n

While many users have found the introduction of ads on Instagram and Facebook frustrating, many have gotten used to ad consumption. Now, advertising companies have to work hard to capture the users\u2019 attention in seconds to avoid getting skipped or tapped away.<\/p>\n

*Cover photo credit: EPA<\/span><\/em><\/p>\n

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WhatsApp Announces That It Will Start Showing Ads in 2020 Photo Credit: Olivier Ponteville via TwitterThe era of ad-free messaging is coming to an end as one of the most popular messaging apps in the world, WhatsApp, announces during the Facebook Marketing Summit in the Netherlands that it will start screening advertisements on its application…<\/p>\n","protected":false},"author":1,"featured_media":129210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[188],"tags":[429,2381],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=\/wp\/v2\/posts\/129209"}],"collection":[{"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=129209"}],"version-history":[{"count":0,"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=\/wp\/v2\/posts\/129209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=\/wp\/v2\/media\/129210"}],"wp:attachment":[{"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=129209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=129209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=129209"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/americansforabetteramerica.com\/index.php?rest_route=%2Fwp%2Fv2%2Fyst_prominent_words&post=129209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}